OK - solution:
Up the price of "Smokey Dogs" by two bucks a pop.  Then, start a booster campaign called:  "Eat one for the Team!"  After all, every fan truly DOES need a smokey dog.  Unless you're Vegan, so somebody's got to pick up that slack.  If we could get each person in attendance at 6 home football games to average at least one dog, that's $2 x 107,000 x 6 games = $1,284,000!
How much was left on that contract again?