You know the straw that broke the camel's back with me? It was $1.
At a football game a year or two ago, they announced special summitt blue soda cups for the Pat Summitt fund would be sold at the next home game. I thought, 'that's fun, i'll get a couple and take them to some older family members that love stuff like that." Cut to the next home game and you could buy the normal soda for $7. The blue cups were $8.
They couldn't even let go of a single dollar on something with an already comical margin. It blew my mind. $1 damn dollar.
Mentioned it when I was talking to one of the MANY "assistant AD" types at a baseball game that spring. They proceeded to defend it.
That single dollar has colored my perception of them ever since. And prevented them from getting a lot more both recently...and down the line. I became more aware of the stuff we've both talked about once I started looking into it and asking about it.