Not sure what metrics they used here...maybe population base and size of school for graduates ...certainly TV viewership I'd guess, but in regards to ROI, I'd say we're top 10 for sure if not better. Would be interesting to see merchandise sales as a % of total. Gameday attendance. Viewership of games as % of total and online fan board participation. No way we're just 16. Don't really care though...UT brand has always been there, and as saw last year, on the rise again, and when consistently winning, will be top 5