I guess I see it differently because I watched it as it happened; everything looks inevitable in hindsight. There were great players in the 70s and early 80s and the NBA did nothing to capitalize on them. Sportscenter culture didn't really take off until the 90s. The NBA took off way before that.
It did, but the Jordan era is far and away the NBA's high water mark.
Meanwhile Stern stabilized the TV situation. Stern's NBA was able to market Magic/Bird in a way that the NBA had never been able to do with its stars. Stern sanitized the game to some degree and made it palatable to a predominantly white audience that, especially 30 years ago, wasn't eager to embrace its players.
Honestly, I think that has to do more with Bird being white than anything else. And I think Bird was predominately responsible for the first surge of TV ratings. Magic and Kareem were great, but I don't think the increase in popularity would have been anywhere near what it was had there not been an elite white player at the same time.
Stern navigated his way through four or five labor stoppages without any of them turning disastrous (at least for the league), like baseball and hockey's labor problems did. Other sports have turned in circles and, if anything declined -- despite Sportscenter, despite great players of their own. Stern has run his league in an almost constant upward trajectory for three decades without even really having one serious crisis. I regard that as pretty astonishing.
That's not what the ratings say. It's hard to say exactly what caused it, because the worst of the lockouts coincided with Jordan's second retirement, but TV ratings in the 00's through today are about two thirds (at best) of what they were during the Jordan era.
The TV ratings for the 97 finals were nearly
three times higher than they were for the 07 finals.
Sure, the NBA has avoided a lockout as catastrophic as the MLB's, or multiple as bad as the NHL's, but it certainly didn't come out unscathed and the NBA has not been on an upward trajectory the entire time.
I completely agree that he's an autocratic ass, swollen with hubris, and at some point he stopped being a benevolent dictator and turned into more of a tyrant. For a young man like yourself, he's been that way for probably every bit of your sports-aware life. (And to an extent, he's probably always been that way -- I am completely open to the possibility that he shamelessly rigged the Patrick Ewing lottery, for example.) But society has changed so much since he took over, and sports has changed so much, and the media we use to consume it all has changed so much, that I think the way Stern has sailed through all that so relatively serenely for thirty years is sort of amazing.
I don't see things as all that different. Apples to oranges, but I don't think the NBA has a great deal more prominence now than it did prior to Stern's arrival; that's not to say it didn't soar while he has been running things, but I still think that's due in large part to factors not of his doing.
Most prominently, I still think race plays a huge part in the popularity of the NBA. I already mentioned Bird. Steve Nash winning two MVP's and being undeservedly marketed as an all-time great exemplifies that the NBA is looking for a white superstar.
LeBron may still bring NBA ratings back up if he begins to string championships together.
Overall though, I still think Stern hasn't fundamentally transformed anything about the NBA; before his arrival and now, the league has regional following in the US and abroad, has the potential for massive ratings if the right characters are winning and still largely doesn't connect with a broad swath of white people.
I still find Stern as 1) not having cocked things up to a Bettman-esque degree and 2) having rode a tidal wave consisting of probably the best white player to have ever played the modern game of basketball and unquestionably the best and most charismatic player of all-time.
The NBA's prominence rose with Bird/Magic, carried on with Jordan and has since settled a great deal.