Cracker Barrel has fallen

[McDad]

Pull the stick out of your ass.

A victim of the updated peg game at cracker barrel???

 

[jmacvols1]

 

[volbound1700]

You seem to be really invested in this scenario.

If Cracker Barrel were to improve their food back to the level that you previously found acceptable, would you boycott them because of your dislike of the new logo?

I know this is directed at someone besides me but if they could improve their food and keep their interior, I would probably fall in love with them again, even with the new logo. To me, the interior changes are probably more problematic.

I think an update was needed but it is just too extremely different than the old band. A more minor change would have been better that still dialed into the old design with minor innovations.

 

[kiddiedoc]

I'm here for the laughs.

Oh, we know. They just aren't usually in the direction you might assume.

 

[volbound1700]

Oh, we know. They just aren't usually in the direction you might assume.

 

[kiddiedoc]

A victim of the updated peg game at cracker barrel???

There have to be other people to round out the left side of the bell curve.

 

[BigOrangeMojo]

Ok, not that anyone asked but this is my wheel house.

I watched a legacy sister brand of my company, larger than CB, be sold off bc of massive declining traffic and sales. Where we messed up was we never refreshed the brand. Never figured out how to connect with younger demographics as older core customers were dying off/spending less due to being in a fixed income post retirement. The restaurant was my grandparents favorite. They took me there as a kid. As an adult, it was the exact same. The brand became old and stale.

CB is in a bit of a similar situation. They've just screwed the pooch on this. They needed to win back old consumers first. New CEO should have spent money running add after add about committing back to what made them which was FRESHLY made southern favorites. And puting plans in place to do just that. Then approach the brand image. Where I'd attack the brand image is I would add some booths, they have none, adjust lighting down, and a music refresh. I'm not talking about Taylor Swift. The leadership team had a problem on its hands. They needed to do something. Investors were demanding it. They screwed the pooch by essentially making it seem as they were trying to
Piss off the remainder of their loyal base. Can they recover? We shall see. Ruby Tuesday’s, Red Lobster, O’Charlies, Bennigans etc etc never did

CB is a very poorly run company. They have right at a 70% gross margin on food and less than 1% pretax margin. Definition of poorly run.

Darden is similar gross margin but 10% pretax margin..

All of this "rebranding" is largely driven by management covering up their own ineptitude. Get the not wanting to get stale with a changing demographic but there was a general lack of execution here.

 

[volbound1700]

CB is a very poorly run company. They have right at a 70% gross margin on food and less than 1% pretax margin. Definition of poorly run.

Darden is similar gross margin but 10% pretax margin..

All of this "rebranding" is largely driven by management covering up their own ineptitude. Get the not wanting to get stale with a changing demographic but there was a general lack of execution here.

Yeah, the brand is failing because they got away from their primary focus of producing solid food in the kitchen and providing good service.

 

[OrangeTsar]

Has Cracker Barrel Risen?

Not until ditch the remodelers well. Thatbti ne always mattered more than the logo

 

[BigOrangeMojo]

Yeah, the brand is failing because they got away from their primary focus of producing solid food in the kitchen and providing good service.

Cracker Barrel still does not have a functioning online ordering system that connects customer, pickup, and kitchen in 2025...

You want to connect to a younger crowd. This is how you do it.

 

[lawgator1]

Yeah, the brand is failing because they got away from their primary focus of producing solid food in the kitchen and providing good service.

I dont think I'd ever call CB "solid food." Comfort food, sure. But never had it been what I'd call quality. If they were required to disclose nutritional info they'd have been done years ago. Of course, the same could be said about many restaurant chains.

 

[volfanhill]

CB is a very poorly run company. They have right at a 70% gross margin on food and less than 1% pretax margin. Definition of poorly run.

Darden is similar gross margin but 10% pretax margin..

All of this "rebranding" is largely driven by management covering up their own ineptitude. Get the not wanting to get stale with a changing demographic but there was a general lack of execution here.

As always the business fundamentals have to be there. Food, labor, G&A etc.

 

[Franklin Pierce]

Cracker Barrel Old Country Store up 7% in after hours trading. Up 13% for the day.

 

[volfanhill]

Cracker Barrel still does not have a functioning online ordering system that connects customer, pickup, and kitchen in 2025...

You want to connect to a younger crowd. This is how you do it.

I didn't know that and don't know how that's possible. I assumed all
Of the major players were forced to do that during covid

 

[Zues1]

Ok, not that anyone asked but this is my wheel house.

I watched a legacy sister brand of my company, larger than CB, be sold off bc of massive declining traffic and sales. Where we messed up was we never refreshed the brand. Never figured out how to connect with younger demographics as older core customers were dying off/spending less due to being in a fixed income post retirement. The restaurant was my grandparents favorite. They took me there as a kid. As an adult, it was the exact same. The brand became old and stale.

CB is in a bit of a similar situation. They've just screwed the pooch on this. They needed to win back old consumers first. New CEO should have spent money running add after add about committing back to what made them which was FRESHLY made southern favorites. And puting plans in place to do just that. Then approach the brand image. Where I'd attack the brand image is I would add some booths, they have none, adjust lighting down, and a music refresh. I'm not talking about Taylor Swift. The leadership team had a problem on its hands. They needed to do something. Investors were demanding it. They screwed the pooch by essentially making it seem as they were trying to
Piss off the remainder of their loyal base. Can they recover? We shall see. Ruby Tuesday’s, Red Lobster, O’Charlies, Bennigans etc etc never did

First place they should have started was in the kitchen. The food is bland, with very little seasoning. Most is served lukewarm. Coffee, lukewarm. Pintos are very thick as is the breakfast gravy. I could go on....it's definitely not grandmas cooking.

 

[volfanhill]

I didn't know that and don't know how that's possible. I assumed all
Of the major players were forced to do that during covid.

Just played with it. Seems fine on the guest facing side

 

[BigOrangeMojo]

I didn't know that and don't know how that's possible. I assumed all
Of the major players were forced to do that during covid

I order a pizza for pickup, I get a text when its ready.

I order CB, I get told a time when its ready. I show up. I wait in line. They call to the back on a walkie talkie. They eventually bring the food up.

If they are out of something, there's no way for them to say out of stock or get a refund at the store level.

(This is actually an improvement over 2020 and 2021)

 

[volfanhill]

I order a pizza for pickup, I get a text when its ready.

I order CB, I get told a time when its ready. I show up. I wait in line. They call to the back on a walkie talkie. They eventually bring the food up.

If they are out of something, there's no way for them to say out of stock or get a refund at the store level.

(This is actually an improvement over 2020 and 2021)

I'd prefer an appointed agreement as to when my food is ready. You tell me 6:30. I show up then. Now it better be ready. I don't want to sit at home waiting for you to tell me when its ready. I get the text, drive 10 minutes there and back, my food is cold

 

[Wireless1]

Cracker Barrel still does not have a functioning online ordering system that connects customer, pickup, and kitchen in 2025...

You want to connect to a younger crowd. This is how you do it.

My daughter was traveling for work. Gets to the hotel tired, sees a CB down the street, goes online and orders gravey and biscuit to be delivered to the hotel. What arrived was 2 cubic feet of dinners that contained meats, vegetables, salads etc and one biscuit- no gravey on anything. Confirmed her online order of biscuit and gravey, the receipt either the meal had her name and a list of all the food delivered….a real disconnect somewhere
Her card was only charged for the biscuit and gravy and of course the delivery fee

 

[MAD]

Who knows, maybe this failed gimmick ends up giving CB new life and they end up stronger than before. The old regulars will see this a win and maybe this sparked interest in people who’ve never been.

 

[n_huffhines]

That’s about all the libturds have now. 3 and half more years

I wish that "Trump is protecting pedophiles and hiding corruption" were the only gripe, but even if it were, that's a pretty big one.

And for true conservatives, it's a laundry list of gripes against Trump.

 

[volfanhill]

My daughter was traveling for work. Gets to the hotel tired, sees a CB down the street, goes online and orders gravey and biscuit to be delivered to the hotel. What arrived was 2 cubic feet of dinners that contained meats, vegetables, salads etc and one biscuit- no gravey on anything. Confirmed her online order of biscuit and gravey, the receipt either the meal had her name and a list of all the food delivered….a real disconnect somewhere
Her card was only charged for the biscuit and gravy and of course the delivery fee

Looks like in house CB delivery is a minimum of $15. So if it was just biscuits and gravy it was a third party service. Not necessarily a CB mess up. Third party delivery blows for soooooooooo many reasons

 

[volfanhill]

I wish that "Trump is protecting pedophiles and hiding corruption" were the only gripe, but even if it were, that's a pretty big one.

And for true conservatives, it's a laundry list of gripes against Trump.

Spending
Anti free speech
Expansion of executive power
Sending military into cities
Denying due processes

Trump is no where close to a small government leader. Anyone who thinks he is is confused or a sychophant for him

 

[Wireless1]

Looks like on house CB delivery is a minimum of $15. So if it was just biscuits and gravy it was a third party service. Not necessarily a CB mess up. Third party delivery blows for soooooooooo many reasons

I think she said her bill was $25 or so but she was tired and exspensing it

 

[volbound1700]

Cracker Barrel still does not have a functioning online ordering system that connects customer, pickup, and kitchen in 2025...

You want to connect to a younger crowd. This is how you do it.

That wouldn't be a bad idea. The payment system is antiquated as well and opens the door to dishonest customers to walk out without paying.