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The **USA Olympic women's ice hockey team** achieved significant popularity in the United States during the 2026 Milano Cortina Winter Olympics, particularly with their gold medal win. The women's gold medal game against Canada (a 2-1 overtime victory on February 19, 2026) set a record as the most-watched women's hockey game ever in the US. It averaged **5.3 million viewers** across USA Network and Peacock, peaking at **7.7 million viewers** during overtime.
This performance contributed to strong overall Olympic coverage that day, with combined platforms averaging 26.7 million viewers for the afternoon and primetime windows (including figure skating and replays), marking one of the highest weekday audiences in recent Winter Games history.
In comparison, the **USA men's ice hockey team** (which also won gold against Canada in overtime on February 22, 2026) drew higher viewership in specific games. For example:
- A men's quarterfinal win over Sweden averaged **6.9 million viewers** on NBC and Peacock, peaking at **8.9 million**—noted as the most-watched Olympic men's hockey game since the 2010 US-Canada final.
- Earlier men's group stage games averaged around **4.3 million viewers** across USA Network and Peacock, the best since 2002.
The men's gold medal game viewership figures were pending full release as of February 23, 2026, but given patterns (e.g., higher averages for key men's games and historical benchmarks like the 2010 men's final at 27.6 million), men's hockey generally attracts larger audiences in the US. This aligns with broader trends where men's Olympic hockey (especially high-stakes US-Canada matchups) often outperforms women's in raw numbers, though the women's 2026 final showed exceptional growth and record-setting appeal for the women's side.
Overall, while both teams generated massive excitement—especially with the rare double gold sweep over Canada—the men's team edged out in per-game viewership highs based on available data, but the women's achievement broke records in its category and boosted women's hockey visibility significantly. Factors like broadcast timing (women's final in afternoon slots vs. varying men's times) and platform distribution (NBC vs. cable/streaming) also influence direct comparisons. Both contributed to the 2026 Games being a ratings success for NBC, up sharply from prior Olympics.