I think he has just lost his confidence after a poor year last year. He's probably regretting leaving FSU after being a freshman All-American. I blame Fulmer for this 100% for not knowing how to use the talent he has. It's been a huge problem for Fulmer the past 7 or 8 years. "Well, he doesn't know the offense, so we're gonna play the 2 star guy that can't catch or run instead." That's Fulmer for ya.
Hopefully this coaching staff can help him get that confidence back and figure out ways to get him the ball.