I am definitely of the opinion that if you are increasing prices and the arena is still selling out, it means you probably aren’t charging enough.
That being said, even though I definitely want Tennessee to have the largest war chest possible to win games (because that’s why we support to team in the first place) it does suck that we’re pricing out the common fan and may never get them back. Once prices go up, they never come down. And I continue to worry that in the long term we’re going to kill our home court advantage by filling the seats with people mostly there for a social outing and it’s “cool”, and not because they love the team.