It is my theory that a significant portion of our NIL contributions have come from a few wealthy individuals. I believe that love for a program persuades those donors from preventing mediocrity from our program. However, if we are able to adequately compete without their personal donations, they will probably decide to dial back personal contributions because no billionaire wants to be less poor to enrich 19 year old kids.
I believe that has been a factor with most of Danny White’s decisions, including the Neyland entertainment district and talent fee - to alleviate the financial burden on our wealthiest contributors.