Really? You might want to check your sources there because how does that make sense? How is there additional revenue from adding 2 (or 4, good grief) watered down teams into the mix? There are only so many windows you can play in and once you've added an extra week of games, why am I as a network, going to pay more for less compelling matchups since this would necessarily mean the end of a number of rivalries? It makes no sense. Bringing in Texas and Oklahoma meant they added more than they take away by splitting the pie more ways...but UNC, UVA, VPI, NCSt? Give me a break that's dumb...and that's for adding 2 or 4. Adding 8 is even more idiotic. You think adding Kansas and Duke to the football lineup (which drives everything, bb is a bit player) with 6 others increases the revenue by over 50%? That is just really, really, unsmart. And Sankey is not dumb
the SEC and the Big Ten's next contract structures for TV is going to look a lot different.
there are only 5-6 brands that "move" those deals, but there are three other factors at play:
1) The SEC and Big Ten will be the only two power conferences and will have 98% of all the important program brands. The other conferences like the ACC and Big XII will basically become G5 conferences with what's left
2) The SEC and Big Ten have different goals in terms of expansion. The SEC wants to continue to make contiguous expansion which makes sense and they also want the new markets and to improve academics and other sports while grabbing the bigger brands left. The Big Ten simply wants a far flung conference with all brands from all corners of the country. They may stop at 20 but they definitely will not go past 24.
3) The SEC and Big Ten will begin to look at revenue sharing where teams will not get equal shares but payoffs based on how much $ they bring to the conference in all sports. Much like the ACC and Big XII have done recently.
As for expansion itself the Big Ten is only looking at the following schools that they have actually put the numbers to their networks and presidents:
Big Ten candidates
Notre Dame (everyone wants obviously)
North Carolina (they want but UNC wants SEC)
Virginia (tossup but leaning towards SEC)
Florida State (The only large Southern brand that Big Ten will likely get)
Clemson (longshot but Big Ten doesn't really want)
Georgia Tech (fallback Southern candidate at 24)
Duke (long shot)
Miami (fallback Southern candidate at 24)
Kansas (considered but not likely)
Utah (heavily looked at for Western division)
Colorado (Heavily looked at for Western division)
California (not likely at this point)
Stanford (likely number 19 expansion with FSU or ND)
Pittsburgh (long shot)
Syracuse (Long shot)
the SEC have only discussed the following schools:
North Carolina (SEC's #1 choice for new state and overall, will be in SEC by 2032)
Virginia (SEC #2 choice for new state and overall, will be in SEC by 2032)
Florida State (not likely at this point, the SEC feels like they don't need FSU, long shot if they went to 24)
Clemson (likely if the SEC goes to 20-24)
NC State (package deal if needed with UNC)
Virginia Tech (package deal if needed with UVA)
Duke (likely 24th team if other candidates are gone)
Kansas (possible 24th team depending on dynamics)
Georgia Tech (possible team in 24 team scenario)
Miami (no shot at SEC)
West Virginia (no shot at SEC unless 4-5 other teams are elsewhere)
