Well, we would have to know the exact numbers to really determine that. Some might be worth it.I didn’t say anything about whether they benefit or value. I said the value is not commensurate. They pay players to play. Your example of the cookie company is a good one in making your point. It was cute enough and novel enough that it actually gained them more value than they paid. It’s a freak anomaly though.
But my point was that autographs and memorabilia are NIL to a tee. That’s part of signing with the Vol Club. I get they are offered to get them to play for our team, but the Vol Club gets their rights to their NIL. I’ve enjoyed getting pictures and autographs that I would have never gotten otherwise.
There are some deals in the professional world that aren’t worth it either. Zion Williamson is probably not as valuable to Nike anymore, but he was getting paid for it because they gambled on that investment very early.