i got there right at 10. they had all the game stuff set up on cardboard shelving in the produce section. i didn't find that out til later. i went straight to the electronics and got what i wanted. it took me longer to wade through the mess of people than to get the game. when i walked by there later, there were people literally tearing down the shelving to get at all that stuff.
there were people that had food set up where they had spent their thanksgiving holiday there it appeared. there was a guy selling the laptop vouchers they were giving out over in the automotive for $30 a piece too. craziness...
i will say i got bf3 (ps3), madden 12 (360), epic mickey (wii), and a 3 month gold card for $90. if i had went to the produce section first like they wanted people to do, i would have been shut out tho. all in all it was worth it i guess.