Everyone has their own reasons, but comfort with the brand is the biggest. Coaches don't like change. Athletes prefer Nike. Wearing Adidas isn't the dealbreaker it was in 2012, but it's still a headache. All of the apparel deals require a school to keep competing logos off the sideline and in...
I don't believe anything is signed yet. It could certainly come at any time, but I think we're a couple of weeks out.
From a friend that is a partner in a major retailer: both Nike and Adidas have approached them about the 2026-27 apparel line, so Nike is at least acting like they don't intend...
UT has played a closed scrimmage every year since they were allowed to begin, I believe in 2019. Did not play one last year, they were supposed to play UNC in Asheville, but the hurricane damage cancelled it. Guessing they just moved it to this year.
They get new actual uniforms every year. The designs are re-done every 4-5 years. Tennessee is due to have a redesign this season. May not see many changes.
Any deal for this academic year would have been frontloaded before the June deadline. So any football player this fall has already received the bulk of his NIL money for the year. Could a collective or a business go after what they’ve already paid should the player not suit up? Possibly. Would...
Although the uniforms were Russell Athletic and Sports Belle for those years, Tennessee’s shoes and player/sideline apparel were done by Nike from 1985 through 1996.
Regardless, we’re talking about very different eras. The influence of branding and shoe companies didn’t become a significant...
The contract signed in 2022 with MTSU was for two games in Knoxville, one in M'Boro and one at a neutral site of MTSU's choosing. They picked Huntsville, which is their largest out of state alumni base. It's hard to break even on a neutral site in Nashville because you'd have to sell out...
There are two types of logos to be licensed, current and College Vault. A company buys a license for either (or both). The current logos are the Power T, the baseball script "Vols," the Lady Vols T and the "Tennessee" wordmark. Nike has an exclusive on the "VOLS" that is on the black baseball...
It was supposed to be a two-year cycle for the home-and-home opponents, guess they decided to change it. Didn't realize the SEC had put the whole thing out already, but here it is: SEC Reveals 2025-26 League Hoops Opponents - University of Tennessee Athletics
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