ORNGFACTOR
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Majority of kids go to a school because of a relationship with a coach. In most cases the school is secondary... IMHO
I don't know if I could say majority but I could see where this may be true sometimes. I think the coaches really want to sell the school first and foremost. Do relationships get built? Sure.
But you can't deny that there is a large percentage of kids that go based on the school first.
Great recruiters understand this. I think Gruden would have such a high value for the university because of how much the university has changed his life.