The game always arrives on the release date (not sure if you have to be an amazon prime member or not). This is from amazon:
Pre-order Mass Effect 3 and get the M55 Argus Assault Rifle [watch video] and a $10 promotional credit toward the purchase of items shipped and sold by Amazon.com (certain exclusions apply, including but not limited to Kindle books, Gift Cards, and Amazon Appstore for Android apps). We will send you a $10 promotional code via email within two days after your order ships. The code to access the M55 Argus Rifle will be emailed to you within two days after your order ships. Offer valid when shipped and sold by Amazon.com. This offer will be extended to all existing pre-orders. Limit one per household. Amazon reserves the right to change or terminate this promotion at any time.
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I always pre-order from Amazon, every game has arrived on the release date and I usually get a $20 credit.
unfortunately it's one of those "day of release, want you to pay more for the game the day you get it rather than just have it included" ones that EA likes to do
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