I remember when Spurrier came to coach Florida. One of the first things he said was how important it was just to compete to win the SEC. I LOATHED him at the time for that as I thought it was shooting too low. I was used to the Gators being in the national hunt. Granted, we had not to that point won an NC, but still, that was the goal. Saying the SEC was the bigger goal, to me, sounded like we were settling for less than ideal.
Fair point, LG, although the landscape was a lot different back then. You didn't have a BCS. You didn't have a SECCG. You didn't have SEC divisional play. A lot of whether or not you won the SEC back then had to do with whether the subset of SEC teams that you had to play against were more beatable than the subset that another SEC got assigned to. In short, it was a lot less meaningful back then. That's not to say that we wouldn't have loved to have had a few (we had 0 then), but any team that considered themselves to be a competitor on a national basis didn't even discuss winning conference championships.
The NC was determined purely by voter polls. Voter polls were influenced by a combination of play on the field, reputation, and politics, with less emphasis on quality of opponent than we see today (which still isn't enough, imho).
Given the landscape when Spurrier arrived, it makes complete sense that our fans and teams were focused on winning the MNC, because that is all that really counted. Conference championships were virtually meaningless.
That has all changed for the better. The system is far from perfect (FAAARR!), but a lot better than it was back then.
Having said all of that, I do believe that in this day and age, a coaching staff should strategically, plot a course, to be implemented over several recruiting and playing seasons, for getting to the National Championship and set that as a long-range goal. Intermediate goals would include the SEC championship and SECE divisional titles.
Having that long range strategic plan in place, the coaches work towards assembling the pieces that they need in place to assemble what they believe is a NC quality team using a system capable of winning against the highest competition.
During the lead-up to the season, the coaches need to assess where they are in the long range plan, determining realistically where they believe their team is in the overall road map. Based on that assessment, the coaches would set fan and player expectations accordingly "we believe we're good enough to win the SECE this year", or "we believe we're good enough to win it all, if we give it our all".
After setting that expectation, during the season the coaches do the obvious - prepare the team one game at a time, while also doing some advance scouting and preparing (at a coaches level) for the biggest obstacles on the way to the goal.
With this volume as a background, I'd think that the realistic expectation that Fulmer and staff should have set with the fans and players is the goal of winning the SEC East this year. After last year, I believe that any reasonable fan would accept this. Anything beyond that should be considered gravy.
UT is still very much in the running for the SECE divisional title. While an SECCG isn't out of the question, I don't believe that a UT team playing their best would be capable of winning the SECW champion playing at their best. So UT would need to hope to first win the SECE and then to hope that the SECCG opponent doesn't play to their fullest potential.
NC talk is pretty unrealistic at this point.