Agreed. It actually was their most watched game of the season so far and unfortunately for them still well below what the SEC is doing. The Red River game drew 8.7M, Bama/Mizzou had 7M, and UGA/Auburn was 6.7M.
The game broadcast averaged 5.59 million viewers with a peak of 8.361 million, according to CBS, which also uses Nielsen Big Data + Panel ratings. That was up 31% from last year’s Week 7 game between Penn State and USC and the network’s most-watched Week 7 game since 2022, when Tennessee upset Alabama.
The '22 Tenn/Bama game that they compared to drew 11.56M - more than double the Indiana/Oregon game.