This is going to sound cocky, but I've literally done this in my career...I could easily expand their reach and following on social media that would probably result in a massive increase in members. It could be done with a small budget...maybe in the $5k-$10k range per year (none going to me). I emailed them last year and the response I eventually received on this forum from someone who works for Spyre was "sorry, I never saw your email...send it again." Felt like they didn't really want the input, so I just moved on. I didn't ask for anything and had no intention to. I just wanted to help. They've made some moves to increase visibility on social media, but they don't seem to understand that there's a trust and motivation factor involved in getting people to actually do something. I really don't think it would be hard to reach a lot of Tennessee fans online, quickly explain what they do, establish trust with the audience, and influence them to act.