1.- Principle of simplification and the single enemy. Adopt a single idea, a single Symbol; Individualize the adversary into a single enemy.
2.- Principle of the contagion method. Gather diverse adversaries into a single category or individual; The adversaries must be made up of an individual sum.
3.- Principle of transposition. Load on the opponent his own errors or defects, responding the attack with the attack. "If you can't deny the bad news, invent others that distract them."
4.- Principle of exaggeration and disfigurement. Turn any anecdote, however small, into a serious threat.
5.- Principle of popularization. āAll propaganda must be popular, adapting its level to the least intelligent of the individuals to whom it is directed. The larger the mass to convince, the smaller the mental effort must be made. The receptive capacity of the masses is limited and their understanding poor; in addition, they have great facility to forget ā.
6.- Orchestration principle. "Propaganda must be limited to a small number of ideas and repeated tirelessly, presented over and over from different perspectives but always converging on the same concept. Without fissures or doubts ā. This is also where the famous phrase comes from: "If a lie is repeated enough, it eventually becomes true."
7.- Principle of renewal. New information and arguments must be constantly broadcast at such a rate that when the opponent responds the public is already interested in something else. The adversary's responses must never be able to counter the increasing level of accusations.
8.- Principle of plausibility. Construct arguments from various sources, through so-called balloon probes or fragmentary information.
9.- Principle of silencing. Silencing on issues on which there are no arguments and disguising the news that favors the adversary, also counterprogramming with the help of related media.
10.- Principle of transfusion. As a general rule, propaganda always operates from a pre-existing substrate, be it a national mythology or a complex of traditional hatreds and prejudices; it is about spreading arguments that can take root in primitive attitudes.
11.- Principle of unanimity. To convince many people that they think "like everyone else", creating the impression of unanimity.
You couldnāt find 2 more brain dead idiots if you tried
