Let's be honest, if we can be honest. Had Russia invaded Afghanistan or any of the other Stans, this would've been a non-issue. But the perfect combination of Russian hatred/bigotry and the attack on on "Europeans" has people now emotionally connected and invested. We have seen people being slaughtered in The Middle East, Africa and Asia all the time (including at this very moment), yet where are the "I Stand with Yemen"/"I Stand with Somalia"/"I Stand with Syria" memes? The propaganda is so effective that you have redhats and the unvaccinated that over the last 2 years were screaming about the corrupt azz media in their reporting and govt mendacity, but now are wearing their gold and baby blue in support of Ukraine and talking about no fly zones and catching flights to Poland to join the fight.