As I've said ad nauseum, the money is there as long as people perceive value. I spend money to buy Terrace tickets because I like sitting in a chair back on the 50 and I can afford it. The problem is when they lose the perception of value.
Georgia's recruiting picked up when Smart took over. AV said he'd never seen that level of investment before. They saw value. They invested. Butch's recruiting tanked after the second year he didn't meet expectations. I don't know for sure, but it wouldn't surprise me that those spend money for such things quit doing so. The levels being invested at that time were far lower (most likely) than what is happening now. I have no doubt Tennessee fans will throw money at this for a while. I'm simply not convinced that those numbers are sustainable over the long term. Doesn't matter what I think. They will or they won't.
For the record, however, I considered dropping my tickets this year. They've eliminated the 'donation' portion and have simply raised the ticket price. The donation portion was the majority of the cost for premium seats and was 80% deductible. It was easier to justify the cost. I will likely renew, but haven't yet, which is unusual for us. I had considered moving up to one of the clubs, but that almost certainly won't happen now.
I'm done.