NIL & Dish Network

#1
NighthawkVol

NighthawkVol

Well-Known Member
Joined
Apr 7, 2007
Messages
15,313
Likes
54,440
#1
With Charlie Ergen, founder of Dish and Oak Ridge native being a big UT booster, it seems like Tennessee has a unique opportunity with the new NIL rules. Paying these kids to promote Dish and appear on their ad spots, accomplishes not only the objective of paying kids to play for Tennessee, but the platform also exposes Tennessee and what it can do for players/recruits to a national audience. In other words, every time one of these spots comes on Dish, a potential recruit in Georgia or California could see it.

I’m not sure any other school has a situation like that. Other schools obviously have boosters that can pay a kid, but if one of Saban’s car dealerships pays a kid to do a local ad, that’s not being broadcast all over the country.

Just a thought.
 
Last edited:
  • Like
Reactions: BigOrangeArsenal, 1725gatorhater, Volfan1000 and 4 others
#3
#3
GregAmsler said:
With Charlie Ergen, founder of DirectTV and Oak Ridge native being a big UT booster, it seems like Tennessee has a unique opportunity with the new NIL rules. Paying these kids to promote DTV and appear on their ad spots, accomplishes not only the objective of paying kids to play for Tennessee, but the platform also exposes Tennessee and what it can do for players/recruits to a national audience. In other words, every time one of these spots comes on DirectTV, a potential recruit in Georgia or California could see it.

I’m not sure any other school has a situation like that. Other schools obviously have boosters that can pay a kid, but if one of Saban’s car dealerships pays a kid to do a local ad, that’s not being broadcast all over the country.

Just a thought.
Click to expand...

Providers don’t control programming, the networks do. We’d want a booster to start a networking company like ESPN to make this work. Providers contract out to networks (which is why sometimes you’ll lose a channel for a bit until a contract is signed).

So a NIL deal with Dish wouldn’t do much except get you out in a Dish commercial, but that could be accomplished with most any decent size company.
 
#6
#6
GregAmsler said:
With Charlie Ergen, founder of DirectTV and Oak Ridge native being a big UT booster, it seems like Tennessee has a unique opportunity with the new NIL rules. Paying these kids to promote DTV and appear on their ad spots, accomplishes not only the objective of paying kids to play for Tennessee, but the platform also exposes Tennessee and what it can do for players/recruits to a national audience. In other words, every time one of these spots comes on DirectTV, a potential recruit in Georgia or California could see it.

I’m not sure any other school has a situation like that. Other schools obviously have boosters that can pay a kid, but if one of Saban’s car dealerships pays a kid to do a local ad, that’s not being broadcast all over the country.

Just a thought.
Click to expand...

Ergen not that big a booster. Very conservative with money and athletics.
 
  • Like
Reactions: Bruce Wayne, VFLBerg, Volfan1000 and 1 other person
#9
#9
Based on internet reports, I wouldn't count on money from him. He's worth over $10 billion and flys commercial airlines in coach class.

"Ergen is well known for his frugality. His office is furnished with second-hand couches and he does not fly first class. Ergen used to sign all the checks his company issued but currently signs only checks for $100,000 or more. Ergen's supporters call his negotiating style patient and prudent."
 
  • Like
Reactions: Volfan1000 and allvol123
#12
#12
GregAmsler said:
With Charlie Ergen, founder of DirectTV and Oak Ridge native being a big UT booster, it seems like Tennessee has a unique opportunity with the new NIL rules. Paying these kids to promote DTV and appear on their ad spots, accomplishes not only the objective of paying kids to play for Tennessee, but the platform also exposes Tennessee and what it can do for players/recruits to a national audience. In other words, every time one of these spots comes on DirectTV, a potential recruit in Georgia or California could see it.

I’m not sure any other school has a situation like that. Other schools obviously have boosters that can pay a kid, but if one of Saban’s car dealerships pays a kid to do a local ad, that’s not being broadcast all over the country.

Just a thought.
Click to expand...
That’s a great thought. Hope we exploit that. As well as with Pilot oil
 
#13
#13
dobre_shunka said:
Based on internet reports, I wouldn't count on money from him. He's worth over $10 billion and flys commercial airlines in coach class.

"Ergen is well known for his frugality. His office is furnished with second-hand couches and he does not fly first class. Ergen used to sign all the checks his company issued but currently signs only checks for $100,000 or more. Ergen's supporters call his negotiating style patient and prudent."
Click to expand...
That might change if it comes to helping Tennessee
 
#15
#15
VFLCodyGBO said:
Providers don’t control programming, the networks do. We’d want a booster to start a networking company like ESPN to make this work. Providers contract out to networks (which is why sometimes you’ll lose a channel for a bit until a contract is signed).

So a NIL deal with Dish wouldn’t do much except get you out in a Dish commercial, but that could be accomplished with most any decent size company.
Click to expand...

I'm not talking about programming. I'm talking about airing ads for themselves using Tennessee players.
 
#17
#17
lukeneyland said:
That might change if it comes to helping Tennessee
Click to expand...
He has well more than enough money to buy his own jet or a share in jet ownership or subscribe to private jet service.

Instead he chooses to deal with the TSA security sideshow, flying on a schedule set by the airline, using typically horrible airports that may be miles away from his ultimatedestination, waiting at baggage claim, cramped coach seating and in general terrible service provided by US carriers.

Yeah, someone that frugal will start making it rain cash for UT athletes.
 
  • Like
Reactions: kcvols1 and wmcovol
#20
#20
GregAmsler said:
Dish sponsors the orange & white game, don’t they?
Click to expand...

I don't know, they may. Doubt Ergen is involved in ads or sponsorships. Sure he has departments which handle those things at Dish.. He handles much higher level things..
 
#22
#22
GregAmsler said:
I'm not talking about programming. I'm talking about airing ads for themselves using Tennessee players.
Click to expand...
This certainly isn't my field of expertise, but seems to me there's little chance Dish or most* any other company is going to air commercials nationwide featuring the lads of just one school...unless that lad is a national phenomenon along the lines of Johnny Manziel after winning the Heisman as a freshman at A&M. He'd have to be that big a star to transcend team rivalries.

Businesses mostly just want to make money. Airing commercials featuring lads your viewers have never heard of, or who belong to a rival team, that doesn't endear the viewer to you. It doesn't make them want to buy what you're selling.

I mean, imagine if a commercial came on YOUR TV this evening featuring a few of the lads wearing crimson. Would you be more or less likely to buy that company's products, as a result? Exactly.

The good news is, technology allows companies to make a single ad and then insert elements specific to different markets. They produce one Dish commercial, but in the background on my screen is a Tennessee game, while in the background for a viewer down in Atlanta is a Georgia game. And in Omaha, it's a Nebraska game. And so on.

I know they can do that, I see those commercials from time to time.

Anyway, your idea is a nice one to get some NIL money flowing (if you could get this fella to cough up the bucks; that sounds like an uphill battle), but don't count on it to improve our program's exposure beyond our own media markets (Nashville, Knoxville, Chattanooga, maybe Memphis).


* There are exceptions to the rule. Farm Bureau Insurance might do it:

 
Last edited:
  • Like
Reactions: nalliszing and TheGoodStuff
#23
#23
patrick said:
TN----TN Big $$$ Boosters need to step up their NIL game.
Click to expand...
Ergen isnt really a big athletic booster. Possibly could be sold on sponsoring athletes if it made him money as well but I don’t see Tennessee being popular or mainstream enough to sell him or anyone else at dish on that.

Sort of an aside off topic on topic, I think we can and should do a better job of marketing the athletes and program to corporations in our region. Also probably is some way to get athletes to turn revenue on social media as well, almost would need a publicist to advise on that. Idk how much is legal as far as the university to have involvement in but I feel we could do a better job of getting our kids tapped in to available revenue streams.
 
#24
#24
dobre_shunka said:
Based on internet reports, I wouldn't count on money from him. He's worth over $10 billion and flys commercial airlines in coach class.

"Ergen is well known for his frugality. His office is furnished with second-hand couches and he does not fly first class. Ergen used to sign all the checks his company issued but currently signs only checks for $100,000 or more. Ergen's supporters call his negotiating style patient and prudent."
Click to expand...
He must be frugal when it comes to hiring customer service reps too. Sit on hold for 30 minutes then get bounced around to different departments and MAYBE get the issues finally resolved.
 
  • Like
Reactions: Raebo
#25
#25
orangelo said:
He must be frugal when it comes to hiring customer service reps too. Sit on hold for 30 minutes then get bounced around to different departments and MAYBE get the issues finally resolved.
Click to expand...
All television and telephone providers use the same business model.
It sucks if you are a consumer, it's great if you are a stockholder.
 
New posts
You must log in or register to reply here.
Advertisement



Back
Top