Hate to say it, but that's just the truth of the matter, and no one wants to own it. They'd rather scream "misogyny!". It has nothing to do with misogyny. The men generate so much more revenue than the ladies do. If they want to complain, their ire should be directed more at fans who don't attend games and help them be a real revenue sport. If so-called "activists" want to make a difference, tell them to buy tickets. When ladies' basketball catches up to men's in revenue, then they'll have a legit misogyny argument if unequal treatment continues, but until then, it's all about the money. And I say that as someone who enjoys watching the Lady Vols play. I was at UT when Lady Vol games were much more entertaining than watching the guys lose. The inequality is not about gender, it's about revenue.