A lot of funny things happen around all the kneeling business. Like a particular demographic that routinely tells us about the evils of cancel culture trying to "cancel" the NFL. Like the fact that the NFL's next television deal(s) will be for roughly twice what the last one was for. Like kneeling, which as far as I'm aware has been a sign of respect and/or servitude since folks first believed in either of those concepts suddenly being disrespectful.
It's hilarious the gymnastics that folks will do to make themselves feel just a little bit morally superior to those around them.
Meanwhile NFL owners keep getting richer while pandering equally to all demographics.