An incredibly weird dynamic caused by the fact that the team belongs to a school and is not privately owned by an individual(s), therefore benefactors to the program have power.Big time college athletics is just a strange dynamic when you have big money people who want to make the decisions instead of the President and AD who were hired (presumably approved by the same people) to do that job.
The grass is not always greener, to be sure. In fact, I would say more often than not the grass isn't greener. But I think the "rules" you're talking about apply more in the real world when generational, life-changing money isn't thrown around and the raises usually aren't as substantial.
If I'm an accountant making $100k a year, I might not take a job offering to give me a 25% pay bump but would require me to move, would involve more hours, would likely be more stressful, etc.