"...How did Travis build his audience at a time when total podcast downloads, nationally,
are down?
Like many other businesses, Travis’ has had to reorient its product offering. For instance, you may have seen that most restaurants switched their focus to take-out and delivery. And that movie studios have abandoned the theatrical release and sent films straight to video on demand.
It’s Business School 101. When you’ve been disrupted, you find other pathways to viability.
Clay Travis decided that, in the absence of sports, he could find a market niche by offering pseudo-scientific rants about how the media was overhyping coronavirus. He told listeners that the disease would only kill “a few hundred people” and that he doesn’t “believe it is going to impact hardly any of us at all.”
The Ballad of Clay Travis
#DBAP(F): Don’t Be A Pandemic Fraudster.