He could be valuable. What else happened in June 2016?
Brad Parscale (born January 3, 1976) is an American digital consultant and political advisor that serves as the senior adviser for data and digital operations for
Donald Trump's 2020 presidential campaign. He previously served as the digital media director for
Donald Trump's 2016 presidential campaign and as
campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by
Bill Stepien.
[1]
Parscale began working for the
Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update the exploratory campaign site into a "full-fledged presidential campaign website."
[2]
Throughout the Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns.
In June 2016, Parscale was officially named digital media director for Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.