Old media is on its way out and they can't stop it. People are cutting their cords at growing rates and want to stream content on whatever device they want when they want. Netflix and Amazon are bigger content creators than any of the old media. Networks like HBO, TNT, Scifi, etc are cutting deals with Amazon and Netflix. WatchESPN app is crap compared to Amazon or Netflix technology.
The old line still holds true, content is king. And the old content creators are actually producing most of the content seen on Amazon and Netflix. They simply pay for rights to carry much of their content over a specified period.
The real long-term money comes from owning the library. Thats what has kept old media in business all this time.
The distribution channels will continue to evolve and the companies that deliver the product will come and go. Netflix has more recently been heavily investing in production for its future. But, it will be interesting to see how it plays out as it sees more of the challenges faced by the established studios. Their original production budget is now approaching $8 billion. Plus, some of their acquired productions are increasing in price or being siphoned off by competitors.
As for Amazon, I believe you still have to pay an additional fee for HBO after a free trial. HBO is wisely holding on to their product, but making it available through streaming services still with a subscription via HBO Now.
The company that I keep watching is Apple. If they ever get serious with their TV product, the landscape could shift considerably. They are closely aligned with Disney (doesnt hurt to have the Mouse CEO sitting on Apples BOD). If they signed a content rights and joint creation/future library deal with Disney/Fox, it would represent a huge portion of the major US production shifting to their streaming service.
Anyway, when is Mrs. Gruden hiring a decorator for the Knoxville digs?