Back in the day, all this was common knowledge.
Dawkins has continuously behaved ill mannered, and often ill logically. It's become sort of a hallmark of his and so doesn't bring distinction to Oxford, but more of a "What the hell were they thinking placing that crass person in an Oxford Chair?
Sure, militant atheists were/are impressed, but he has done some really foolish things. One being the letter he wrote to his daughter when she was 10.
https://jamesbishopblog.com/2016/09/04/dawkins-incredibly-illogical-letter-to-his-daughter/
His daughter recently forbade him to see his grandchildren.
https://www.twitter.com/TerryMcCracken/status/369899897647935488
Dawk just wasn't worthy to hold the chair, except that he was a militant atheist as was wanted by the endower.
http://strangenotions.com/is-richard-dawkins-close-to-christianity/
http://www.catholicstand.com/atheist-richard-dawkins-responsible-statements/
I'm not presenting religion here, I'm saying Dawkins did nothing to enhance Oxford's reputation among most folk. Just as the catholicstand.com article brings into question the "hard science" Dawkins often uses, so did some of the Oxford professors. And they weren't happy about the chair being in the science department.
Of course, militant atheists love him.《=that is, as you say, subjective
On that first link, here's what it is claimed he said:
"He says that in contrast to “evidence, which is a good reason for believing something,” there are “three bad reasons for believing anything.” These, he believes, are the concepts of “tradition,” “authority,” and “revelation.”"
So, for years he has chosen the tradition and authority of the chair of OXford, to help him reveal his messages ?? He's unbelievable.