Drew, dude, you're not making sense. When it comes to national exposure, it's not about how many hundreds of thousands of people can fit in the stadium. It's about how many hours you can get it on TV in front of tens of millions.
Most football games get 3 to 3 1/2 hours. Overtime nets you a little more. And the only people tuning in are the folks who have direct interest in that game.
But if you're the venue for Gameday, you get on TV starting at 9 am, running all morning long. Followed by millions of folks who aren't necessarily even going to watch your game. But they'll know Tennessee and Va Tech are playing in the most-attended game in history.
And then you get all the game time, too, for the folks who are paying attention.
That's great national exposure, of the magnitude you can't get any other way.
So yeah...it's a good deal.