I'd be really frustrated if I'd have booked a nonrefundable flight and/or hotel planning on a Saturday game. I certainly understand people's frustration it you are in that situation.
However, if your only issue is having to get off work/kids in school, etc -- Take advantage of this situation. Thanks to Freak for sending out a text when this change was made because I was able to immediately go online and book a hotel downtown for just over $100. I'm just going to take Thurs and Fri off, spend Thursday night in beautiful Knoxville hopefully starting the season off with a bang, and then enjoy a long weekend trip somewhere for Labor Day.
From Butch's perspective, this probably seems like a major coup -- he's able to get out of the shadows of all the big time games on opening weekend, and be one of the prime time games on opening night (which means all the pundits will be talking about us Friday and Saturday morning), and then the following week UT is THE prime time/big event game for the Battle at Bristol. Back to back weeks to start the season of being in the national spotlight against two very mediocre opponents -- that's great marketing strategy. Very very savy in my opinion. Sure there are some (rightfully) upset people. But Butch and the UTAD aren't dumb. They know you have to break some eggs to make an omelette.
See y'all Thursday the 1st!