As most know on here I am older than many of you. Yet I know Nike matters big time. Their marketing has been built into American and international psyche over decades. I switched over to them 5 years ago because they started making superior products to what I was using. When UT announced the deal and now with the unveiling - wow!
I bought my first pair on non-Converse athletic shoes over 40 years ago and they were adidas. I've always stayed up on the trends because of my fitness routine. IMO the next company to watch is UA, but they are not yet in Nike's league.
Agree with others on the golf products, though. Not big on Nike for that.