BigOrange15
Never Falter, Never Yield
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So what should UT do if they lose out on a few 5*'s because they like Adidas or UA?
The UT brand should be what matters. Not the logo on the unis or shoes.
The preferences of the few are outweighed by the needs of the many.Recruits need em some Nike.
Still not sure how letting a markedly superior marketing giant improve our appeal to our recruiting base waters down the UT brand...we were allowing Adidas to take a swing at it. We did ok with them...Nike's better.
I guess my point is...how important was the apparel brand to:
Johnny Majors
Andy Spiva
Conrad Graham
Doug Atkins
Steve DeLong
Keith DeLong
Richmond Flowers
Jackie Walker
Larry Sievers
Willie Gault
Tim McGee
Eric Still
Carl Pickens
Dale Carter
Leonard Little
Etc., etc., etc.
You see, the Twitters have ruined everything! :thud:
Aside from the legacy players, the recruits hardly know any of those names. This is a different era. You can't look at this through the lens as a life long fan.
They don't love the school yet.
So why do the coaches sell the history of the program to the recruits?
I get it that the players don't know who most of those players are...so why did Butch feel it was important to put "Gator Bowl" on the ring? The Gator Bowl has been a mid level bowl since before any of the players that got one of these rings can remember...BUT it sounds better than "Taxslayer Bowl."
I understand the value of marketing, but can't let the the recruits/athletes run the program.
So why do the coaches sell the history of the program to the recruits?
I get it that the players don't know who most of those players are...so why did Butch feel it was important to put "Gator Bowl" on the ring? The Gator Bowl has been a mid level bowl since before any of the players that got one of these rings can remember...BUT it sounds better than "Taxslayer Bowl."
I understand the value of marketing, but can't let the the recruits/athletes run the program.
I guess some of us will never understand that the brand of the uniforms is more important than the brand of the program.
I guess my point is...how important was the apparel brand to:
Johnny Majors
Andy Spiva
Conrad Graham
Doug Atkins
Steve DeLong
Keith DeLong
Richmond Flowers
Jackie Walker
Larry Sievers
Willie Gault
Tim McGee
Eric Still
Carl Pickens
Dale Carter
Leonard Little
Etc., etc., etc.
You see, the Twitters have ruined everything! :thud:
So why do the coaches sell the history of the program to the recruits?
I get it that the players don't know who most of those players are...so why did Butch feel it was important to put "Gator Bowl" on the ring? The Gator Bowl has been a mid level bowl since before any of the players that got one of these rings can remember...BUT it sounds better than "Taxslayer Bowl."
I understand the value of marketing, but can't let the the recruits/athletes run the program.
Is it safe to assume we are seeing our number font here?
I guess some of us will never understand that the brand of the uniforms is more important than the brand of the program.
1) This post is the Derek Dooley philosophy. The program has undergone drastic changes over the past 100 years. Its how we got our most recognizable aspect, in the T on our helmet. 2) Some of you guys just refuse to understand marketing. The program is generating buzz around itself to attract players. Its freaking working. Look at our roster! Try digging a program out of a decade of obscurity by simply chirping out the names of players who played in the 80s and 90s. Our identity and brand was completely irrelevant. Now we are turning away 4* players. That just doesn't happen, especially considering the biggest accomplishment we've had in years is a gator bowl win. I'm not an advocate for modernizing the uniforms. I miss the big block letters and black cleats. However, I am an advocate for winning. If that means a chrome helmet with LED lights, then charge up the LEDs and go win. I'm sick of losing.If the recruits wanted us to change our shade of orange, would we?
Good grief!
Somehow, UT football managed to exist for over 100 years by their own rules....and did just fine with the recruits.
Why do you guys get so butthurt over the school changing apparel companies? For the life of me, I just can't understand a man being so negative over something that the program and players are excited about.
What bitterness are you talking about? Merely stating a valid point. I have never objected to Nike and really could care less about who produces athletic apparel. But when programs are held hostage to a company because of their marketing ploys to 18 year old kids you have to deduct that the investments you have made to your 118 years of traditions to athletics and education are a whole lot less important. There is just something wrong with those values.
Many posters on here have inferred that our recruiting will improve when we go to Nike as if Adidas was some kind of affliction. I believe that last time we won anything of significance in football we were wearing Sportsbelle.
What bitterness are you talking about? Merely stating a valid point. I have never objected to Nike and really could care less about who produces athletic apparel. But when programs are held hostage to a company because of their marketing ploys to 18 year old kids you have to deduct that the investments you have made to your 118 years of traditions to athletics and education are a whole lot less important. There is just something wrong with those values.
Many posters on here have inferred that our recruiting will improve when we go to Nike as if Adidas was some kind of affliction. I believe that last time we won anything of significance in football we were wearing Sportsbelle.
Thanks for clearing up some of that, now about the "programs being held hostage"? How is that being done exactly? :huh:
When you have kids that will not consider your program because of a uniform name brand, their marketing ploys are more effective than your traditions.
It is funny that the people complaining about commercialism and capitalism are the same people buying Nike and Apple. Actually, I love Apple products but as a brand they are way over valued. Same with Nike.
Did a one-man boycott of Nike dating back to 93, because of kids killing other kids for $200.00 shoes that were made for $3.00 in foreign sweatshops. Practically symbolic because I never objected to friends/family sporting it...just wasn't going to contribute. If Tennessee would allow them, they'd swoosh everything on campus including fire hydrants.. Kinda like they did Tiger Woods and the Denver Broncos back in the day. I think Tennessee has at least as much of a soul as Alabama and Penn State...and Tennessee will shine through. They're only as much a monster as you allow. I wasn't for us switching because of those few self-important diva types that refuse to use anything but Nike...more for the rest who have never said nothing but Adidas or Under Armour.
When you have kids that will not consider your program because of a uniform name brand, their marketing ploys are more effective than your traditions.
It is funny that the people complaining about commercialism and capitalism are the same people buying Nike and Apple. Actually, I love Apple products but as a brand they are way over valued. Same with Nike.
I don't think kids pick schools for the brands. Its just part of a school's overall image. I wish that tradition was the main consideration because UT has a beautiful heritage. Unfortunately that isn't the world we live in.
