Selling beer would likely make the game experience better since there would be fewer people working as hard to get hammered before kickoff. But I'm afraid it would make the post game even more interesting.
Dooley was only part of it...You can add 2005, 2008, 2009. and 2013 to the mix as well. From a blowout standpoint I think 2013 was the worst of all...although it was a brutal schedule.
the revenue alone makes it a worth while venture, I actually just did a paper on this for class. Would really benefit UT right now with all the financial difficulties we're having.
At UNLV they serve booze but they can barely fill a 30k stadium. The biggest issues I could see is fans falling from the upper deck and students as well as adults being idiots. Go to an NFL game, drunk fights break out all the time ....on the other hand, drinking beer and watching football is an American past time