Some you just can't. I know a guy who's really into hunting and fishing. Born/raised in TN but bever watched football in his life. A few years ago his son started dating (and later married) a girl who's entire family were huge Vols fans, so his son converted. So in '22 my friend said, "Ok, it sounds like we're about to have a big party for this Bama game so I'm going to watch it and see what all the fuss is about." He watched his first and only UT football game when we beat Bama in '22. Never watched another game, just not interested. If someone like that won't convert, it ain't gonna happen lol.