Seriously though, I’d like to know what this accomplishes. Is it a Pavlovian dog type psychological thing? What literal benefit for preparation does this provide? I think this is another example of Kiffin trying to look like he knows what he is doing, much like a lot of his ridiculous 4rth down attempts.
The problem with Kiffin’s logic here is that you can’t actually hear the band when a sold out crowd is screaming the song. This detail will totally screw up his master coaching technique.