The closer that I listen, the more I'm liking them.
Everybody has their own taste. To me the Beatles have amazing two and three part harmonies, were very innovative in the studio (especially considering everything that they recorded was pre-digital), evolved over their entire career, and they changed popular and rock music. There oldest stuff often sounds pretty hokey... but comparing it to the rest of pop/rock at the time it was very cutting edge. I like the music of Led Zep, Pink Floyd, Black Sabbath, the Rolling Stones, and Lynyrd Skynyrd more than the Beatles' music but it is fun to go back and listen to the history that the Beatles were making by ramping up the edginess of their recordings.
To be honest, I've recognized about 90% or so of their songs for a long time, but I've only known the names of about a quarter of them. I've never owned a Beatles record... but I'm listening to their stuff on Spotify a lot right now.