The Atlanta Braves

Do not underestimate the power of the Tennessee brand now that kids will have the ability to make money on their likeness. This selling point that we have is taking a massive toll on other schools. There are plenty of hard core facts and data that clearly show kids the loyalty and size of the fan base is one that will be extremely profitable long term and while we hit this upslope. The numbers we are showing are based on the years that we have been in the cellar so you can imagine what those numbers guys can show these families under the assumption our teams will continue to improve and contend for the SEC. We have been SO far ahead of the curve here compared to other schools and you are seeing it pay huge dividends....
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