Well, Vandy grads might be the bigger tippers in the conference, but they'd probably be hanging out at Ruth's Chris or Smith & Wollensky anyway, so... not a big loss of business there.
Frankly, I think cockiness will prove to be a successful vibe to broadcast into the market right now. (and nostalgic for Gator fans)
Small business owners and corporations alike have been running scared from wokism, the CDC, Washington, and this month anything that smacks of Russia. (Many restaurants which serve poutine--the national dish of Canada--have taken it off their menus because of ignorant/righteous customers who "felt" it was somehow connected to Vladimir Putin!)
Give 'em hell, Steve, and keep being a cheeky SOB. We need more of that right now.
If I want class, I'll drape a red satin tablecloth over my TV dinner tray.