The NCAA just doesn't know what to do with all of the developing technology and communication they can't track. Sort of like how the SEC this past year attempted to ban fans from taking pictures / blogging / twittering / facebooking about games while they are there. They realized that it's just not possible and the NCAA will have to accept the fact that they can't know everything about every player.
I like how they act like college football is some pristine sport with players who go to class, play football, and adopt kids from Nigeria in their spare time. They need to stop focusing on trying to get teams in trouble and start focusing on helping the kids out there who are making them a ton of money.