I don’t see the humor in this.
Yeah. It could have been funny, but SEC Shorts isn't really funny these days. Occasionally they find a nugget, but after a decade of already mining the easy jokes, and who knows how many years of being a fully-sponsored a corporate program, it's just not going to take any risks. There's sort of one joke in there when he takes the number off and then puts it back on, and a second one when they show the sponsor patches, but it's not really even obsevational. Sort of smirk-worthy. They should have had the shopper step into a little alcove with walls and walls of sponsor stickers, like, thousands and thousands. The endlessly possibilities of selling out.
Funny would have been having someone shopping for a jersey at the store, surrounded by overpriced jerseys for 100-150 dollars, bitching about how "everything changes too fast," and then having the sales guy "sell" the jersey. And all while he's doing that, the fan is checking his phone, and interrupting the sales pitch. "Oh, wait, he just signed with Chik-Fil-A, do you have a Chik-Fil-A patch?" Another phone alert noise. "Oh, wait, no, he turned down Chik-Fil-A, he's going with Wendy's." Another phone alert noise. Another phone alert noise. "Oh, wait ... he's going to transfer to UCLA."
If you want to hit hard, you have an "oh wait" followed by the two exchanging a glance, and then the sales guy swapping the SEC logo for the Saudi Public Investment Fund logo. Then they'd both stare at each other like their dog just died.
The real jokes would be how smoothly the sales guy just swaps out the patches, maybe even doing it so fast you don't notice. Just clockwork. Because the joke is how nothing stays the same and everything changes minute to minute. Everyone's unhappy and unsettled, but the sales guy puts his best face on it. The incongruence would be funnier that way. Eh. Anyway.