For accuracy sake, Penny also coached high school at East in Memphis.Seems to be a new thing. Penny at Memphis (granted he was an AAU coach...but well...he was a mere AAU coach...) and Deion at that other school. Bring in a big name, recruit, get fans out and interested again, hope they can learn on the job...they obviously know the game in and out. Not a terrible idea, but certainly gimmicky.
And also, George is supposedly assembling a really strong staff. The difference in him and Deion is that there is a STRONG recruiting area surrounding the school. If he gets a couple of lower ranked kids from Metro schools to stick around every year it could make a huge difference.