In a unanimous vote in October 2019 the NCAA board of governors addressed the issue of amateur student athlete compensation.
In a significant shift for college sports, the NCAA's top governing body said it supports a rule change allowing student-athletes to profit from their name, image and likeness, so long as the college or university they attend does not pay them directly.
The NCAA's Board of Governors announced Wednesday it supports allowing "student-athletes to receive compensation for third-party endorsements both related to and separate from athletics."
The plan includes players receiving compensation from social media and personal appearances, as well as through businesses they started.
At Tennessee we’ve fielded a football team of amateur student athletes in all but 2 years since 1891. We didn’t have a team in 1898 or 1943 but we did compete in every other year in that 128 year history. We didn’t hire our first coach until 1899. Officially, we’ve never paid amateur athletes to play for us but we have recruited them and offered them scholarships and other perks while we’ve help them develop their talents and presumably enjoy playing the game they love at an elite level of competition.
Generally, over the course of that extended history, we, the university, the fans, and presumably the amateur student athletes, have considered it both a privilege and an honor to represent the student body and fanbase on the field of competition. In 1967 the university signed its first black amateur student athlete to be part of the 1968 football roster. So the first 77 years of those 128 there were no black amateur student athletes on the football team. Gradually over the ensuing 51 years the roster has come to be largely dominated by black amateur student athletes.
As we’ve learned from the news recently there are a number of amateur student athletes in the Pac-12 conference that want to change the business model for college football, at least as it pertains to them. In essence they want to get paid a significant portion of the revenue the university athletic department takes in from its football fanbase. I don’t know how that’s going to work out but I think the amateur student athletes in the Pac-12 that want to get paid probably should have chosen a different conference (SEC) or school to begin with. I mean I’m a pretty old guy and for as long as I can remember it’s been conventional wisdom that if an amateur student athlete is good enough we pay them in the SEC, unofficially of course.
The problem is some of these amateur student athletes really are amateurs. They just aren’t that good yet and we’re not communists in the SEC. If you’re worth it or maybe when you’re worth it, we got people who will ensure you and/or your family gets paid. We know for the amateur student athletes it’s a “business” decision which school they choose and we understand they’re just doing the “best thing for their family.” Sometimes we win the bids, sometimes we get outbid. It’s just the way it works down south here in the SEC. Everybody knows that or at least that’s what many people say.
Another thing. Pruitt’s base salary starting out as our head football coach was $275,000/year. He has a few perks and state health insurance but he pays for his own home, feeds and clothes his family, stuff like that, all on his own. He earns additional income (supplemental income) for his TV show and doing commercial endorsements on behalf of the university. That “supplemental work” provides most of his income. The NCAA’s move to permit amateur student athletes to earn money from their likeness is I think a sort of leveling the playing field. While Pruitt and other college head coaches make the overwhelming majority of their income from their “likeness” the assistant coaches apparently don’t get that same deal.
We all remember the little I think 10 year old boy in Florida last year that created a homemade design of a Tennessee T-shirt for his middle school’s spirit day, the design of which generated well over $1m in revenue from our fanbase in less than a month. A few years ago I saw estimates that the size of our fanbase was over 4,000,000 with around 25% being alumni. Our fanbase is renowned for both its incredible passion and its economic might. Last year we sold over 702,000 tickets for our home games, one of only 8 teams in the country to get above 700k.
Consistent with the NCAA’s schedule, in the school year 2021/22, Tennessee will offer an incredible opportunity to any amateur student athlete to earn supplemental income in pretty much similar fashion as their head coach. We have an entire program with resources to support them “building their brand.” The majority of our home ticket buyers have six-figure incomes or higher. There will be no shortage of opportunity for the Jauan Jennings and Henry To’o To’o’s of our roster. They’re already fan favorites. They already have elite brands in the eyes of the Vol faithful. That’s not something that communism can coerce; that high esteem is something that those amateur student athletes deserve because they earned it not just on the field but as beloved ambassadors for our university. jmo.
The idea that some knuckleheads want to go ahead and dip into the till today beyond the benefits they already receive without having to do anything more to generate those additional benefits to me seems short-sighted and unrealistic. Sorry guys, the revenue currently generated by the Athletic departments is already spoken for and you knew that before you ever came here or went to where ever you are. Maybe the NCAA could speed up its timetable for getting the new rules in place but from my perspective this issue has already been appropriately addressed by college football and I think in a fair and equitable way. jmo.