This decision makes me think of an email I got concerning the TV show "Extreme Makeover: Home Edition". My company gives a lot of name brand product away to charitites and entertainment type entities. So anyway, I ended up on this chain email with the folks that produce that show. In one part of the email there is bascially a request looking for information on anyone with certain diseases and certain age groups, and married with kids. I found the tone of it disgusting and I guess this ESPN thing kind of reminds me of that. You say the ratings will be negligible and I don't doubt that.