Although I can't prove it, there is evidence to support the idea of media darlings. Think about it, there are a lot more viewers in Pac-10 and Big-10 areas. More viewers means more advertising dollars. We are lucky that there are no major College football teams in the north (and yes I do not consider Syracuse a Major College Football Team). Think about it with other sports, who do the networks want in the World Series (New York and California teams), more people watching/more money. No sportswriter that votes is able to see every team play every Saturday and probably wouldn't, even if they could. So they watch highlights read box scores and rate the teams according to status quo. In other words, they jump on the "bandwagons" of media "darlings".