I'm offended, and if you are male you probably find this totally offensive too.
Of course women use clothes to accentuate their positives and hide their negatives even more than men. We may be better than the 50's, but certain backwards tendencies have proved 'stubborn' for both genders.
And in this in-between period, there are certain things you don't talk about, including anything that remotely suggests that women think more than men about body image, no matter how true that might be. Women may do it more, but it's a near religious thing for them not to admit it. Meanwhile, it's a near-religious thing for men not to say anything, whatsoever, that might conflict with the fashionably activist tale women are telling themselves at the moment.
As a male, I'm deeply offended that somebody would talk openly about the Ass-Hiding Sweater. By talking about it out loud in public, of course women will reject it as a fashion-option, thereby robbing males of yet another "out" when, inevitably, they are asked that sadistic, no-win question, "Does this make my ass look fat?"