Looking at schedules around the country, I understand why people are beefing up the non-conference schedule.
With conference expansion and the typical cupcakes, these home schedules just don't justify the purchase of season tickets.
South Carolina, Vanderbilt, Kentucky, and Missouri are within the division. If there are cupcakes (which we all have), you've got three cupcakes, plus two of those four divisional teams I mentioned. And if you rotate someone from the West like Mississippi State, it's really picking someone's pocket with as much as schools charge with booster fees.
Add in not knowing what the game time is at the point in which season tickets are purchased, hotel and travel fees (depending on where you are coming from to get to the game), it just doesn't make sense anymore. And now, some think they're risking death to go outside.
Quality games are the only way to overcome all of this and the amount of football available on TV.