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Found this interesting. Like Nascar sponsorships but with audibles
2013 NFL playoffs -- Omaha Steaks mulls offering Peyton Manning of Denver Broncos endorsement deal to call company's name at line of scrimmage - ESPN
2013 NFL playoffs -- Omaha Steaks mulls offering Peyton Manning of Denver Broncos endorsement deal to call company's name at line of scrimmage - ESPN
After hearing Peyton Manning yell "Omaha" more than 40 times at the line of scrimmage during Sunday's victory over the San Diego Chargers, an official with Omaha Steaks says the company is considering offering the Denver Broncos quarterback an endorsement deal that could include calling out its name during the big game.
"Omaha Steaks is always looking for awesome promotional opportunities that get our brand in front of customers and potential customers," said Todd Simon, a senior vice president at the company his family owns. "So if the economics were right, Omaha Steaks would consider a deal with Mr. Manning, especially given his apparent affinity for Omaha."