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The reason espn hyped woodson was because abc had the rose bowl. They hyped woodson to get viewers. If tennessee plays an abc bowl game that year, peyton wins. It was all about advertising.
I recall Jason Whitlock was on the Sports Reporters the morning after (or the next weekend) the Heisman announcement and he said something to the effect of, "There was no way the Heisman was going to another white QB from the same conference as last year's winner." I know that wasn't the exact quote but it was something similar.
That makes no sense considering the number Heisman winners since then from USC and OU...some in back to back seasons.