Ohio State wants to legally add “THE” to its name.

#28

BowlBrother85

1 star recruit
Joined
Sep 18, 2013
Messages
17,070
Likes
18,025
#28
They're not asking for "The Ohio State U"...

They're asking for a trademark on just "THE"

Yes....it's that stupid. They look stupid. They look imbecile. Their fans usually do as well.
Yes. It's a marketing ploy to simplify their brand into the most frequently used word in the English language, that is also only 3 letters in length and will fit in big letters on a hat. They want to be able to sell hats and shirts in their scarlet and gray colors that just say "THE"... and have everyone immediately recognize who it is referring to.

It makes good sense from a marketing perspective, except that it is so pretentious of them, that it could backfire. You don't want your brand to be associated with silly, arrogant behavior that everyone else ridicules... and this will make them the butt of jokes, for sure. It already has.
 
#38

TrueOrange

Well-Known Member
Joined
Jul 7, 2008
Messages
44,632
Likes
2,538
#38
How has the trademarking of words worked out in the past? Didn't Manziel try to trademark "Johnny Football"?
Yes, he did in 2013. I think he was successful though.

In Manziel’s case there was also partially an issue of another party - an organization called Kenneth R. Reynolds Family Investments, based in College Station, Texas - filing for the "Johnny Football” trademark in 2012 on their own (presumably for profit and merchandising).
 

VN Store



Sponsors
 

Top